[cleanability]

I know. Amazing . I've advertised in Thomsons for a few years. Not very good response but always pays for itself. For first time my ad is made up almost entirely of a pic of me standing by my van. The directory came out last month. Never had so many calls since it came out. So maybe the pic has done it. But also its a very small section for carpet/upholstery cleaners in this directory. And I've found myself with only one main(ad size) rival. So I think I can give it its first good report. By the way my ad cost £500 for 50mm x 75mm.


                                             Chris

[Big_Fish]

It is a fact that an advert with a picture gets more interest than one without.

Heading
Straightforward, readable text
Space
Picture
Address

Thompsons also has less advertisers than YP so the percentage of calls per ad will be higher.

The above also works for YP but they are very much more expensive with many more advertisers.

YP has approx 60% of the market and Thompsons 40%.
Amount of calls/ work from Thompsons however can be equal too or more than YP because of amount of advertisers and area sizes.

I was disappointed with the amount of work from YP.
8 pages of CC, we're on page 6.
The money could have gained more work if invested in other advertising.

Nicky