A few years back this forum used to buzz with discussions about which rubbers were best. That was before the days of WFP when everyone was still trad.
I have never really noticed much difference between the makes. I tend to order Pulex soft all year round but some blokes used to be strong about certain types and really rubbish others.
My view is changing them frequently is more important than which brand, but then I have always favoured a 10" squeegee on domestic. A bit slower but easier to control. Start asking which size is best and you have another subject for discussion.