At the moment i am not having to compete on prices ............ my usp locally, is my awards and no one can compare that in cost terms.
This will dissipate over time and others will catch up on awards and recognition ....... then i will be back competing on level playing field.............. mind you, England is a world cup winning side....... even if it was 42 years ago ........ so i will always be an 'award winning carpet cleaner' ............. the year will drop off my van/stationary and will be replaced with 'multi award winning'

I am getting jobs at the moment, simply through the awards and the publicity they have generated ............. rarely am i asked to estimate in advance, simply quote per metre/ seat price ......... turn up and confirm exact total prior to doing job. Am always quoting highest end costs and on arrival, a job the customer thought may be £400 may actually be as low as £360-£320 with discount of 10-20%, depending on volume and condition. Suppose it is BAIT & SWITCH in reverse, but the concept is appreciated by my customers without hesitation.