[Ian Gourlay]

Do speacial offers produce extra enquirys in carpet cleaning/




I know a lot of you offer third room cleaned for free.

Free Protector to third room


  Favourite chair cleaned for free


But do these br any other offer  pull extra enquiries from you leaflets


Do you have evidence or do you just do it because  you read that a succesful carpet cleaner uses these offers

[lands]

Not convinced they tempt people to buy Ian but maybe more likely to read on perhaps.

[Mike Halliday]

its impossible to give a 100% conclusive answer to this question, but I can give the evidence that has leads me to believe they work

I have leafleted for 10-12rs, constantly throughout the year, Until 2 years ago I thought if the response from the leaflets at least  paid for themselves in Jan & Feb I would be happy, then 2 years ago I designed the 'three special offer' which I now use.  the response was fantastic, so good I decided that the three special offers would be the future for my marketing ( I now use them in 2 of the YPs)

So..... before the special offers Jan & Feb were rubbish, but using the special offers (and the leaflet was going to the exact same area and delivered by the exact same person) I was getting a fantastic response and the only difference was the leaflet had 'special offers'

I'll continue this post later.....going to the sales

Mike

[maxcarpets]

Everyone loves a bargain!