Send a feedback form a week later with a SAE.
The way you ask questions is the key to getting honest feedback.
Tell them it's nice to get praise but you would do me more of a favour if you found 'areas that could be improved.'
What 3 areas do you think I could improve my service and how?
Now if you keep getting the same answers or someone gives you a great idea then fine. But on the whole I ignore these parts of the form.
The main thing is getting a testimonial statement, learning more about your customer, selling them something else and getting them to find you new customers.
Also if you charge on the high side ask if they thought it was expensive when you quoted. And what did they think after the job? Not only very telling, but also excellent to show new prospects before closing.
Tip: Use the ones that say you seemed expensive but after the job thought you were excellent value.
