Ashbys appear to be directing their marketing at Poles.................so, are you sure you want to support someone, who is seeking to build business from your biggest threat!
As far as selling a product, for a short time, then lumping on to the next deal and always looking for the next, suggests, poor research, by the seller.
The retailers of products, in a service sector, like c/c are, or should be exploiting the follow up market, so that.................when you purchase a machine, you are sold a concept, which requires you to use a particular product, to get the best results!!!!!!!!!!!!!!!
Failure to get the "follow on" market, means you need to sell an awfull lot of machines and there is a very limited market for c/c machines.
In theory, companies like Tex'm, or Dry F'n sell machines..............BUT, they continue to sell products / consummables for ever after, so they will continue to sell the same machine. SIMPLE REALLY.