Dave, your site is generally good, but as Doug has said, the public don't care how many bells and whistles your machine has. Accentuate benefits to your customer, not the features of your system, no matter how great you think they are.
Portable, TM, bonnet....whatever...the customer, generally couldn't give the proverbial rat's about the way you clean...they are after results.
Perhaps a bit of info about yourself and a photo of you and family would also benefit.
Cheers,
Jim
PS...a small typo..."clothes" not "cloths"