shaun is right
i've gone on the flat rate scheme and put up my prices by 5%
because im getting through so much more work, so much quicker with my truckmount then i don't see a problem
i think once you reach £150,000 per year then you have to go on the full 17.5 % rate, but not sure
as for pricing against competitors, well i don't see that as a problem, its up to me to convince my clients that i am better the everybody else, if i fail, then that is my problem, but i don't fail very often
going VAT is a pain but if you want to gro your business then there is no way around it, so bite the bullet and just go for it