The phone book/yellow pages didn't work for us so I ditched the idea. That was costing in excess of £2,500 p.a.
We work by using adds in local paper, flyers, direct sales letters & most importantly word of mouth. Also, we sponcer a local darts team that splashes our logo all over the place.
I didnt get the bit about cleaning a suite for £15.00. If thats what your saying then they must be mad. We charge £150 to clean a 3 pc suite.
Regards Andy