Yes you can easily adjust the cut-off point of the pump.
If you remove the cover plate on the pressure switch you will see a cross-head screw between the 2 electrical connectors. To lower the cut-off pressure of the pump simply unscrew a little until you get the desired result.
Trial and error will give you the perfect set-up for your system. Plug in your hose reel and a pole set it to run and then adjust the screw so that the pump delivers a steady flow, then turn off/disconnect the pole and check that it turns off within 10secs. There is usually a sweet spot for each system.
The above is exactly what I do for my own system.
Alex