The wording on that site suggests they are still trading under their own name looking on companies house. Only thing that has changed is they now have a new financial backer that's all. Going by this I would have thought nothing has changed including the people that run brodex on a day to day basis.
Will be interesting to see how long the new backers last as I feel the brand name has been destroyed over the years by bad customer service, loss of sales by new kids on the block etc.