[Tom-01]

I think whats on the leaflet isnt nearly as important as whether or not the householder wants a windy.

canvassing gets results quicker, but a lot  drop off over the first few cleans and the coming months and didnt really want a windy but couldnt say no on the door.

Leaflets produce customers with a much higher retention rate, and whilst canvassing will always produce results faster and cheaper, leaflet will tend to bring in the better work and provide less headaches.

It's funny how it's different for everyone...

I have a much higher retention rate from canvassed customers than I do from leafleted ones.

I find canvassing gets a better customer, but it's finding the time to canvass for people which is the issue.

[robbo333]

I get about 1 custy for every 250 leaflets but this can vary.
You need to try it for yourself because the leaflet design will make a difference, the area will make a difference, customers' expectations will make a difference, your price point will make a difference and so will your USP. It's not an exact science and will vary from area to area. Give it a try and see what works best for you. If you are thinking of expanding then you need to try all the different advertising media to see what works best in your area. Pick the one that gives the best return on investment and then go for it. You may find that leaflets don't work at all but canvassing is king. No one thing works for everyone.

[slap bash]

Leaflets are just one item in one`s arsenal with door knocking been the best.  But if you make use of many forms of finding customers your success rate will be high.  If I could afford an advert in the local  paper I would have one weekly. Everything you do  adds up to a very effective  marketing plan. They all need one but many don`t want one. I canvassed an area where the window opened inward and all the customers said they don`t need a window cleaner  as they could do it easily themselves.  Yet these homes were the dirtiest windows I have seen in a long time.

[Shineandsheen]

Hi 1st time post ,

I have ordered 5k leaflets recently, so I have handed 1k out, and the response has been great, so far I have got 12  new jobs. Dont have the confidence to door knock so leaflet instead, for me it works

[combat1]

I must be very lucky! I get 2 or 3 jobs from each drop of around 100 leaflets.
This has been consistent over the years.
Mind you I do have a targeted prospect group, army quarters.
I dropped printed flyers for a simple info sheet which I print myself.
I recently had my  vehicle sign written which has brought in loads and I have a metal A board which also  brings in a bit.
Approaching full capacity now.

[Tom-01]

Some people tighten their belt when the doom and gloom merchants predict that brexit will affect the economy. 

these are the very type of custmers  you don't want to have on your round

I have absolutely no opinion about who they are, why they aren't calling or if I'd want them on the round.  All I can say, categorically, is that response rates have dropped significantly from the date of the vote.  And it's a drop that hasn't happened over the same period in any of the past five years.  So something's happened to lower response rates and the timing coincides with the date of the vote.  That's the only conclusion you can sensibly draw from what I posted.

I mentioned it because the OP was asking about response rates and it's relevant.

Vin

Could it be that there's more competition in your area? Or maybe you've got a lot of the customers who didn't have a window cleaner before, so now there's less new ones to get?