I don't give a toss about statistics 300 people per week could be viewing my site .
But if I don't get any calls then why should I care .
I get a steady stream of work but not every one who views my site will call some folks are just looking .
Same as paid for ads how many clicks do you think a site will get against how many sales they will acheive the % will be miles apart .
Sorry for the rant if you have a good site then it will work but average sites also work