While there busy grafting on crappy jobs for no money you should be pulling in nice quality work - who's better off ?
Charge a fair price and you'll do well, too cheap or expensive and it will all end in disaster one way or another.
Unfortunately this industry suffers from low self esteem where a fair proportion think you can not earn or deserve a good hourly buisness rate, the other problem is almost anyone can start up for low costs (if trad) and either have other income, be it social, pension, rich spouse so undercharge, others need income so rather than lose a job at a fair price will do it for a pittance just to have something.
When all said and done it's a free market and the customer can choose quality or price, as many find out what they really wanted was quality, they just didn't know it until they tried buying it on the cheap
Darran