It would be very interesting to see
A. How long it would last on carpets
B. how much it would cost to apply
There's always a market for premium products providing they live up to expectations, the video is impressive but so is a standard video from scotch guard etc but you don't tend to get those results all the time in the real world, if Superhydrophobic and oleophobic is going to do what it does on the video then it would be worth paying far more just to get these results every time and put confidence into the cleaner selling the product to his customer.
Shaun