[Blacky]

You should be aiming for a response rate of 0.05% (1 enquiry for 2000 leaflets).

 

[dan paton]

1 enquiry per 2000 leaflets. is that your response blacky ?

[handyal]

We get a better rate than 0.05% (1/2000).

[dan paton]

 handyal whats your average if u dont mind me asking

[Blacky]

1 enquiry per 2000 leaflets. is that your response blacky ?

Hi dan, the response rate should be 0.1 but thanks to the current economy and the rise of the DIY units available to the public, the reputation of it being a specialist field is now some what diluted.
What you have to realise is that consumer choice is a great thing for them but a disaster for you.
Customers are filtered out of the equation before they pick up the phone to you,,,,

200 potential customers have dirty carpets,,,

70 choose to replace when they next decorate.
85 will try and save money by doing it themselves with either their own machine or rental unit.
25 decide carpet is not practical for the current situation and decide hard floor is a good option.
18 decide just to live with it.

An example of a business with no customers filtered off would be,,,

200 potential customers have a faulty boiler,,,

200 ring a gas save contractor to carry the work.


 

[Carpet Dawg]

the amount of people that say I wont be getting carpets again or "thank god there's no carpets in our next house" is scary. Even though I have just brought their carpets back to life and given them good value goes over thier heads.

[JandS]

1 in 2000 sounds low.
That's about £65 per customer.

[handyal]

I would say we are averaging around three jobs/1000 but it all seems to depend upon area plus we also post ourselves when we have time and are able to target specific roads.