I quit yellow pages last year, and instead this year put the money into a new local mag that comes out monthly, its quite a good read.
early this year they also set up a local community radio station, which covers a 10 mile radius. Actually busier now than i was in YP ,
radio was about £275 for 5 months 5 times a day, so was cheap as chips. Its non profit making.

Have found the work i get from it is the higher end of the market, so job tickets have gone up along with my prices.