[Carl Anderson]

Hi guys.

Right I have just had some new leaflets designed by a family friend and am getting them printed shortly. They have got pictures, expiry dates, deals etc on them and I am confident they will bring in more business. I have previously played around with a leaflet campaign which achieved around 2.5 enquiries per thousand resulting in probably two jobs per thousand. I am now hoping to achieve four or five jobs per thousand leaflets and have a few questions about how to achieve this. I will be delivering around two thousand a week myself and the rest will be distributed by a firm.

Here goes

1. How many leaflets do you put out a week?
2. What is your enquiry rate per thousand?
3. How often do you deliver to the same area?
4. Does delivering to the same areas make a significant difference and what is the difference roughly in terms of enquiry rate?
5. What time frame is best for deal expiry ie one month, two months or more?
6. On average how long does it take to gain an enquiry from a leaflet?
7. Which form of advertising is most effective to reinforce your leaflets for you?

Now I have a rough idea of some of these answers from researching this site but there are a few things I would like clearing up. My aim is to get 10-15000 out a month and to deliver to the same areas over a prolonged period. If after say perhaps six months  and the campaign goes well i intend to scale this up to 30k leaflets a month.

Thanks for any replies
Carl.

[Ian Gourlay]

Regarding how often do you deliver to same area the normal replies will be one month , two months, or three month

although it was more to do with a Letter Marketing Campaign I watching a John Bruan Webinair  and he was suggesting every ten days or so until you dominate an area  or do not get a return Joe Polish also advocates this with his 3 step letter

But it might turn out to be a load off   .......     

Network marketers do similar things to drive out other Networkers selling same product who belong to same Network Opportunity