[William McCafferty]

I am looking at doing a leaflet drop, the target area has almost 29000 houses and businesses.

I have just looked at various methods I can get my leaflet though the doors and they come with various prices and in different styles, which one would you recommend and what percentage of calls did you get from each method, per thousand will do?

1  The leaflet is delivered along with a free newspaper at a cost of £19 per thousand.

2  The leaflet is delivered on its own by a leaflet company on its own at a cost of £55

3  The leaflet is sent via the post to to each address in the area, the cost is 34p per leaflet (no minimum order) this includes the leaflet/ envelope and postage cost, but this works out at £340 per thousand.

[Perfect Windows]

You might not want to take option 3.  No way will you get a big enough return.

I sent some out with the local paper at £17.50 per thousand.  While the response rate was the lowest I've ever had, the cost per customer (which is what matters) was also the lowest I've ever had.

Vin

[William McCafferty]

You might not want to take option 3.  No way will you get a big enough return.

I sent some out with the local paper at £17.50 per thousand.  While the response rate was the lowest I've ever had, the cost per customer (which is what matters) was also the lowest I've ever had.

Vin

I agree with you, option 3 I feel would be better on the commercial side, I at times send a letter to commercial indroducing my company and the response rate is decent.

I have never tried the leaflet in a paper, thats why I was looking for feedback, my personal choise is option 2 and although £55 can look expensive at first, I think that with a follow up door knock the results should be good.

[Paul H]

Employ your own...

£6.50 p/hr...

150 - 200 leaflets per hour

2 people = 400 leaflets p/hr @ a cost of £13...( 2 x £6.50).. £26 = 800 leaflets per 2 hours etc.....

That way you can target any area you want ..

[Perfect Windows]

Employ your own...

£6.50 p/hr...

150 - 200 leaflets per hour

2 people = 400 leaflets p/hr @ a cost of £13...( 2 x £6.50).. £26 = 800 leaflets per 2 hours etc.....

That way you can target any area you want ..

Plus employing your own, you can say "no flats" or "no terraces" or whatever, so you get better targeting for your cash.

Vin

[William McCafferty]

Employ your own...

£6.50 p/hr...

150 - 200 leaflets per hour

2 people = 400 leaflets p/hr @ a cost of £13...( 2 x £6.50).. £26 = 800 leaflets per 2 hours etc.....

That way you can target any area you want ..

Plus employing your own, you can say "no flats" or "no terraces" or whatever, so you get better targeting for your cash.

Vin

I will also be going down this route as well, the goverment give at the moment over £2k in wage grants on this type of employment, and I have short listed a few likely prospects with the funding attached to them, so thats one way forward, but I am looking at all methods.

[Paul H]

Employ your own...

£6.50 p/hr...

150 - 200 leaflets per hour

2 people = 400 leaflets p/hr @ a cost of £13...( 2 x £6.50).. £26 = 800 leaflets per 2 hours etc.....

That way you can target any area you want ..

Plus employing your own, you can say "no flats" or "no terraces" or whatever, so you get better targeting for your cash.

Vin

I will also be going down this route as well, the goverment give at the moment over £2k in wage grants on this type of employment, and I have short listed a few likely prospects with the funding attached to them, so thats one way forward, but I am looking at all methods.

where did you find out about the grants mate??? I employ a girl min 10 hours per week ( she always does about 13 though)...

she does other bits n pieces of cleaning and work but in quiet weeks shes on the leaflets...

keen to know more on this grant thing as could put it to good use and take someone else on to solely do the leaflets etc....

[Window Washers]

Employ your own...

£6.50 p/hr...

150 - 200 leaflets per hour

2 people = 400 leaflets p/hr @ a cost of £13...( 2 x £6.50).. £26 = 800 leaflets per 2 hours etc.....

That way you can target any area you want ..

Plus employing your own, you can say "no flats" or "no terraces" or whatever, so you get better targeting for your cash.

Vin

If your hand picking houses there is no way your going to be hitting anywhere near 200 leaflets an hour

[Perfect Windows]

Employ your own...

£6.50 p/hr...

150 - 200 leaflets per hour

2 people = 400 leaflets p/hr @ a cost of £13...( 2 x £6.50).. £26 = 800 leaflets per 2 hours etc.....

That way you can target any area you want ..

Plus employing your own, you can say "no flats" or "no terraces" or whatever, so you get better targeting for your cash.

Vin

If your hand picking houses there is no way your going to be hitting anywhere near 200 leaflets an hour

None of my guys have ever got anywhere near 150, let alone 200.  They average 120.

My targetting is along the lines of "Avoid whole streets if they are terraced and all blocks of flats".  With that they do 120 an hour.  Which suits me just fine.

VIn

[bobby p]

i have 2 leafletters each doing a 5 hour stint a week. i pay 7 quid an hour . and they get 1/2 hour lunch break

    to be honest it would be better to have 4 hour sessions,in the 5th hour the going  gets tough and skiving/cheating comes into play in my experience

my game plan is to continue leafletting each and every week for the next year at least , as more work rolls in,each leafletter if they dont cheat has a chance to move onto squeegee work-the promise of that MIGHT motivate them to leaflet properly

[William McCafferty]

I do have a leaflet/canvasser who is not doing what I thought he would be doing, they say a lot when you interview, but fall down on the job.  So  He might have to go.

The new one though, has to work 30 hours per week on a wage of £6.08 an hours and they must last for 26 weeks for me to get the full funding, I can claim £700 after 8 weeks though.

I think i will put them on a 2 week trial first to see if they have the attitude before I take them on full time.

These though will only be working inside Birminghams borders, but I do have a lot of work outside Birmingham that was why I am thinking of using a canvassing and leaflet company to blitz these areas in the shortest period of time.

[Londoner]

catch one of the illegals delivering pizza menus and ask how much he would charge. The pizza companies only pay them about £20 a day and they have to graft like mad for that. Its still better than they get paid on the building sites, there they only get £15 a day! There are so many of them round here, hundreds. No wonder its hard to get a job paying proper wages.

http://www.thesun.co.uk/sol/homepage/features/3873783/Slumdogs-of-Southall.html

I really would stay away from the idea of the leaflets in the newspaper. About five years ago, for a different business, we paid a fortune to have loads delivered all over North London. we got practically nothing back from it. I don't think most of them actually went in the papers. If you are going to do that its probably better to investigate putting an advert in the paper. At least then its verifiable.