IMO don't bother ! we are now living in an age where we are receiving INFORMATION OVERLOAD !
Also ask your self this , how many blogs , facebook sites , web sites, do you look at in a week ?
Most of my customers are over 50 , when I ask how they heard of my company they tel me , it was the leaflet through the door , or via a friend or family member, not from a blog , not from facebook , and from my 2 web sites,
People will come on here and say they get nearly all their work from the internet, I think a great deal of that is BS and HYPE , as they don't want to feel that they are being left behind by the pack of carpet cleaners who say they get most of their work from their websites !!!
And to be honest if you are reading , social media for Dummies, and don't understand it, stop wasting your time , and go and deliver flyers, because you are never going to be able to do enough to generate enough interest in your blogs, facebook, website , etc to do what i guess you are trying to do ie , get on to page one of Google in your area.
Yes I have a web site , yes my company is on FB , and Linkedin, but am I bothered if they are on page one of Google , no not really , to me they are a ref. point for customers to find more info out about my company , once they get a flyer.