great post ian!
i;ve made a couple of changes that seem to be sorting out some of the naff custies before we do the 1st clean. its still early days but by insisting all new custies go on standing orders from day one, AND by charging them double for the first clean...
telling them about standing orders means some people say... but what if i dont have a clean one month, or i only want it for 6 months so no point in setting up a standing order etc etc. it also means that some custies who may be bad payers if left to them to post us a cheque, never become bad payers because they pay us automatically.
charging double sorts the problem of people who aren't that fussed in having a great WC. if they are thinking of having us long term they dont mind a more expensive start, and if they arent thinking LT they decline. also another benefit of charging double for the first clean is you can say the the people who cancel for holidays or winter that they'll need another first clean when they come back, which is a disincentive for them to cancel. finally if they do cancel after the first clean at least you ve got some money for all that work you put in.
just my thoughts...
