[jasonl]

Britains most succesful leaflets................. surely they would be the ones coming from beverley, the company recently was  sold for £18 million........... not those ones printed  at tradeprint.

[Mike Halliday]

Sorry jason I can't see the logic in you statement, why does  chemdry being sold for £18m bear any relevence on  how successful a leaflet is?

Have you seen a leaflet suplied by Chemdry ( obviously, you had a C/D franchise) they are crap, being the worlds favourite airline..oops I mean carpet cleaners does'nt make them an expert on leaflets.

Tradeprint print 100,000 leaflets a month for this company, if you know of a company who deliver more than this then sorry  I'm wrong.

I use the amount delivered as an indication of success because the way i see it, only a fool would spend money on this amount of leaflets, if they did'nt bring in the work.

Mike

Ps Chemdry do use Tradeprint

[jasonl]

Well 600 franchises average 5000 only per month in leaflets = a lot more than 100000, plus 18 million =   a lot of success behind a brand, those guys know how to buils a cc brand, the proof is they did it .........made a great profit ........heavens best , have over 1000 outlets...thats success too in my book

[Mike Halliday]

you mean every chemdry  deliver 5k a month, then why do the 4 local to me not deliver any, are the only ones of the 600, seems a coincidence.

when i refer to 'success' I'm talking about the the success of the leaflets to bring in a responce, not how successful the company is, no one would argue that Both Chemdry & Heavens best are successfull companies.

Mike

[cleaning co]

hi, never ever seen chemdry leaflet and there must be 6 local to me
gary

[ianharper]

Hi Guys

Its all in the name "ChemDry"

What is the second most asked question after price? "How quick will it dry" This has great power and saying it in your name has greater power. you are giving the answer to the question before its asked and reminding prospects that it is the number one bad experance that prospects that have gone for cheap price and had a bad experance.

This and the fact that franchises are forced to promote brand awearness. If a franchise fails its sold again and the brand building carries on, if an one of us fails, who give's a !!!!? 

What we must do is have our offer (not Name) if front of a prospect when they have a use for our services. This is where leaflets help us, by doing this and comitting to dropping to a area that you can offord to do on a regular basis.

What you must do is become the big fish in your pond (town) and not try and match Chemdry.

On the subject of size etc I go for 1/3 a4 light card and change the colour and offer of the card each month. these can be used for your 5 arounds all you need to do is write the address on the other side and also can be used for any mail outs to old customers.

Respect

Ian Harper