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Crystal-clear

  • Posts: 3029
Canvassing vs mass leafleting
« on: May 18, 2011, 09:10:13 pm »
I noticed lately a few members that built rounds up with solo leafleting have been looking for canvassing companys./canvassers and im wondering why.

If leafleting worked in the 1st place why take on a canvasser? the only reason i would ,would be to re knock the post code that was mass leafleted.

i my self am sick of the old fashioned canvassed customer nothing wrong with it and ill keep it a part of my tactic to gain customers but i get annoyed with the amount of messers.

im about to start mass leafleting and give this a good go.my view would be because they pick up the phone and call you it has to be a stronger lead. you can easily charge more for 1st cleans and explain as long as they stay with us its x amount cheaper per clean.with canvassed customers you cant easily do that.

so i just pretty much was wondering whats everyones view on this.

  

cozy

Re: Canvassing vs mass leafleting
« Reply #1 on: May 18, 2011, 09:18:48 pm »
Canvassing gets you more compact work and is faster. Leafleting is also good for the reasons you mentioned. Horses for courses.

Perfect Windows

  • Posts: 4305
Re: Canvassing vs mass leafleting
« Reply #2 on: May 18, 2011, 10:02:13 pm »
I noticed lately a few members that built rounds up with solo leafleting have been looking for canvassing companys./canvassers and im wondering why.

If leafleting worked in the 1st place why take on a canvasser? the only reason i would ,would be to re knock the post code that was mass leafleted.

i my self am sick of the old fashioned canvassed customer nothing wrong with it and ill keep it a part of my tactic to gain customers but i get annoyed with the amount of messers.

im about to start mass leafleting and give this a good go.my view would be because they pick up the phone and call you it has to be a stronger lead. you can easily charge more for 1st cleans and explain as long as they stay with us its x amount cheaper per clean.with canvassed customers you cant easily do that.

so i just pretty much was wondering whats everyones view on this.

  

My round's entirely built with leaflets and I will never employ a canvasser.  Charge enough and you will overcome the costs of being less compact.  Also, bear in mind that you'll only have one customer in a street for a little while; the ones will turn themselves into twos and threes.

Vin

Crystal-clear

  • Posts: 3029
Re: Canvassing vs mass leafleting
« Reply #3 on: May 18, 2011, 10:04:52 pm »
perfect how many did you drop for say an injection of 100-150 custys or more ? and how long does it take my guess is they trickle in over a period?

cheers

David Kent @ KentKleen

  • Posts: 1712
Re: Canvassing vs mass leafleting
« Reply #4 on: May 18, 2011, 10:08:16 pm »
I think cozy is right. Both have there advantages.But I dont think you will get a 'straight' answer on here.
BUT IMO Its Leaflets all the way. Get a job from a leaflet then Do a top notch job AND I MEAN TOP NOTCH!! (more than is expected of you) and you will get the compact work quicker than you think. 99% less messers with leaflets (IMO).

IMO. Dont use a multi/slid in a newspaper leaflet drop.
But defo Re-leaflet targeted areas every 2 to 3 weeks.

Could tell you more but that would be giving my secerets away  ;)

Crystal-clear

  • Posts: 3029
Re: Canvassing vs mass leafleting
« Reply #5 on: May 18, 2011, 10:11:02 pm »
what leaflets best whats yours like !?

David Kent @ KentKleen

  • Posts: 1712
Re: Canvassing vs mass leafleting
« Reply #6 on: May 18, 2011, 10:13:34 pm »
who's
mines home made black and white.

Perfect Windows

  • Posts: 4305
Re: Canvassing vs mass leafleting
« Reply #7 on: May 18, 2011, 10:47:26 pm »
perfect how many did you drop for say an injection of 100-150 custys or more ? and how long does it take my guess is they trickle in over a period?

cheers

30,000 should get about 120-150 depending on your leaflet.

25% respond in the week after the drop
25% more than four weeks after - up to a year later

Vin

Crystal-clear

  • Posts: 3029
Re: Canvassing vs mass leafleting
« Reply #8 on: May 18, 2011, 10:57:49 pm »
is that 120-150 calls? or more like 250 calls out of which about 120-150 become custys? , ofc on average taking into account prices and well mannered on phone.

Perfect Windows

  • Posts: 4305
Re: Canvassing vs mass leafleting
« Reply #9 on: May 19, 2011, 06:17:07 am »
is that 120-150 calls? or more like 250 calls out of which about 120-150 become custys? , ofc on average taking into account prices and well mannered on phone.

120-150 customers, but that's because 95% of people of our calls end up as customers. 

Vin