I think a lot of it is down to luck.
For example, we picked up our Iceland stores - now being done by their instore cleaners - by being recommended by a domestic customer who works in one of their stores who weren't happy with their window cleaner.
We picked up The Voodoo Lounge Night Club, a seven day a week cleaning contract, because my wife worked with the past owner's wife. The present owner of over ten years kept us on and we're still there now.
We picked up The seven day per week cleaning contract at The Keyham Pub by being recommended by another of the wife's friends who's hubby happens to be the resident DJ.
Lots of it comes down to knowing someone who knows someone, or simply being in the right place at the right time.
Failing that sitting on the phone for hours at a time will get you in the door sometimes; once you're in the rest is up to you
