[feldon]

Wynne

And you base this on?  Sorry more and more people are becoming enviromentally aware, at least around my area.  Yes you will always get some who don't care, but just as many or more who will be interested in eco products.

[wayne zabel]

To be honest, if they are so interested in ECO products then why are they having carpets in their houses?

[wynne jones]

Hi

I'm going off my experience and, well common sense.

If you sell zimmer frames would you mailshot new 2-3 bed housing estates or sheltered housing?

Eco is a 'nice to have' and costs nothing but if you using it as your main selling point and not focusing on an interested  group it's not going to give you a game changing result.

I know some suppliers are keen on these product though.

Let us know how you get on with it.

[Shaun_Ashmore]

Wynne you are right if you selectively marketing your services then providing there is a market for your 'selective' service then you can find loads of the right clientelle, if you pepper the market then the results will be less but if you are selective and get no feed back then you do have to question yourself.

Shaun

[rich hand]

In my experience the '3 for 2' or 'free lounge with suite clean' offers may not have been effective since people have very rarely asked me about them. This is after several hundred thousand leaflets have gone out.

I am also finding that my leaflets are producing a poor response compared to 18mth ago and people are responding better to a nice simple postcard with a simple discount on eg. 25% off.

[Shaun_Ashmore]

Richard you may be right about the shift in discount and offers, the only thing that bugs me is that when I used to do leaflets is that you would get previous customers ringing and the first thing they would ask is "got any offers on?" but they expected a discount on a single carpet, I don't do them anymore for that reason and I find on the whole I get a better customer for it, okay you may not get it all right all of the time but through trial and error I will stick my neck out and say it is proving to be the way I will go.

I think Craig Partridge did the same a few years ago not sure if he has carried on with it but he did say it made no difference to his turnover but it did stop a few price shoppers.

Shaun

[feldon]

Hi Richard

I am in the final stages of getting my first leaflet done and I was thinking along the same lines.  I'm going for a 25% discount when 3 or more carpets are cleaned, which I think will be more attractive to customers.

[rich hand]

Hi Richard

I am in the final stages of getting my first leaflet done and I was thinking along the same lines.  I'm going for a 25% discount when 3 or more carpets are cleaned, which I think will be more attractive to customers.

Hi Richard

yes thats what I have put also adding 'or 50m2 or more'