I find it is about discipline , I have a strict third third third rule ,
A third of turnover is running costs,eg diesel, van fund, chemicals , equipment.
A third of turnover is wages for me .
A third is marketing and reinvesting in buildng a business.
It is very cheap and easy to start out with under £200 for marketing , with a laser printer, paper , stamps and envelopes , send letters out to a specific group of clients , focus it . EG nuseries,nursing homes, lettings agents etc. This uses time , which someone with no work or cash will have plenty of.
It makes me smile every time someone on here asks which is the best machine to use for Carpet Cleaning, I recommend, A Marketing Machine!