So I presume the magic circle of Holt, Abracadabra and Carpet Cleaning People are all one and the same. I have heard some horror stories of cleaning techniques, results and drying times from another carpet cleaner though.
I don't know if it works but a leaflet (sorry newsletter) that takes 20 minutes to read is surely too long by about 18 minutes.
What gets me is that Reading is a stand alone city on it's own so why do you need to target towns 15 miles away?
Just noticed via google that Clean My Home is another name used