The competition is between the various manufacturers. You can choose from Chemspec, Prochem, Craftex, Hydramaster, Ashby's, Altech, Stapro, Solutions, and dozens of janitorial manufacturers products.
As I said when you get distributors selling products for silly prices it only does damage to the other distributors and they usually end up going bust doing it anyway. That is not healthy for any industry. Exactly the same as the pillocks cleaning carpets for buttons.