[kinder clean]

Just been looking at this website, interesting they put prices on their and compare them to Chemdry ( But which one ?? )

Who knows anything about allkare? any of you guys compete with them? Must say I'd never heard of them until today, but they price mid to high end.

I'm considering putting prices on my website (guide prices) at the end of the day, your website is their to sell your company and if it's done it's job why not put guide prices on their ? The idea is to sell yourself to filter out those who need convincing that price isn't everything and you get what you pay for from those who no matter what you say are price focused, this way the calls coming from your site are going to be mostly bookings.

I know in the past this discussion has been done to death, however in the current climate and with good wording to get accross the value of our services on the website, i.e. why ringing around for the cheapest price will get them some untrained, uninsured part timer who's bought a machine on ebay for £150 dated from 1984 with 55 PSI and leave the carpets drenched etc etc..... you get the idea.

Dereks posted about making a video, and these days it's easy enough to produce something of pretty good quality yourself, I think a well made video is something we should all look at, and if you don't want it on your website, they can be a great selling point when going out quoting, just get a sony PSP or most top end mobile phones will have good quality video playback.

Paul

[derek west]

my view on prices on websites and i think mike halliday may just back me up on this

click on web site
click on price page
click out.

people don't read the speel first and so don't and never will know what your about. if there was a way of making people read everything before revealing your prices then i'd do it, but there isn't (i dont think) so i will not put prices on my website, i'm worth what i charge and i want my custies to know.
derek

[will_turton]

ex rainbow franshise i heard, 

[Paul_Ashworth]

They do seem to be a franchise and think Billy is probably right in saying he is an Rainbow franchise

allkarefranchising.co.uk/

Paul

[Mike Halliday]

yep i had prices on my website, it was the most viewed page, but I never got calls, but my prices where very high..

[clinton]

Hi paul

Have you done your site yet

When you say you are going to put some text in the pages are you going to put lots in

I was going to put prices on my site but kev the guy who did mine advised me not.

There again i think i might change that as i think its a good way of stopping price shoppers.

Think in the early days web sites did not put prices on but i have noticed more do have prices on the site now.

cheers

[Steve Barnett (Carpet Care Plus)]

No way would I put prices on my sites - too many variables for a start.

The whole point of your site is to get clients to phone you - would you put prices on your yellow pages ads or newspaper/magazine ads ? I know some do, but they are usually cheap prices.

Steve

[will_turton]

ex rainbow paul, i see there van every were, more fire and flood down that line

[Shaun_Ashmore]

Someome who I know told me that they were using adwords to expand the business then going to franchise it also 'she' also told me that they had telephonists but there was no sales technique just a price and it was £125 for a suite and £75 a carpet.

Shaun

[Shaun_Ashmore]

Paul I also thought about this and have looked at this site

www.thecarpetcleaner.info/?gclid=CO_c4Nv9r5oCFQazsgodCClRcQ

Now forget the prices but apparently he does really well but not too sure if the putting higher prices would make people buy though because it is based around price only.

Shaun

[Mike Osbourne]

That actually makes sense.

Adwords is probably the most easily scalable marketing method with the least risk...IF you have got your metrics right.

If they have tested it and know they put in x and get out x times five, then throw as much money at it as you can, but being a service you need to be able to fulfill the quantity and maintain quality.

[kinder clean]

Shaun

Do you know if those prices are genuine ? or does he start adding extras for stains etc... I bet he has a minimum charge, it seems very cheap and to cover all those areas he can't be working on his own, but how does anyone find that website? I've never come across it before today.

Derek

I don't necceceraly agree that everyone will go straight to the price page. The kind of customers we want, are the ones who are looking for a good service not the cheapest price and have taken the time to look at your website. Provided it's informative and like I said sells your benenfits and value and warns of the pitfalls in choosing the cheapest I think it would weed out the time wasters.

Alternatively Derek, if you want to make them read your selling points before they skip to the prices page, you could do this:

Customer clicks on prices page - page says 'Please read this page about our cleaning service before clicking the continue button, blah blah...

Customer doesn't bother reading it and clicks the continue button - 'Please answer the following multiple choice questions based on the text you just read about our services, if you score 19 out of 20 you can proceed to our prices page. 

Paul

 

[derek west]

Derek

I don't necceceraly agree that everyone will go straight to the price page. The kind of customers we want, are the ones who are looking for a good service not the cheapest price and have taken the time to look at your website. Provided it's informative and like I said sells your benenfits and value and warns of the pitfalls in choosing the cheapest I think it would weed out the time wasters.

Alternatively Derek, if you want to make them read your selling points before they skip to the prices page, you could do this:

Customer clicks on prices page - page says 'Please read this page about our cleaning service before clicking the continue button, blah blah...

Customer doesn't bother reading it and clicks the continue button - 'Please answer the following multiple choice questions based on the text you just read about our services, if you score 19 out of 20 you can proceed to our prices page. 

Paul

 

paul
not all of them do but most of them.
mike halliday had anylitics on his new site which checks every page clicked. he could tell you better but i wouldn't be surprised if 95% had clicked  price page after landing on home page.

offers are good though, hint at them and tease them, but don't give the game away.

ps... like the 19 out of 20 idea though
derek

[richy27]

to be honest putting prices on a site to deter price shoppers is a bad idea how many price shoppers end up being a custy fair enough a lot ring round and get cheapest  let them up to them. but how many will call you back and you get the job. i have scoured the web in recent research and i have found the only people on the whole not all who have cc prices on the sites are generally the very cheap end of the market.

[Shaun_Ashmore]

Paul I really couldn't tell you, I can't see there being much profit in a single carpet at that price but apparently I think Dave Roelants said he was mad busy and uses others in other areas to help him clean.

Shaun

[clinton]

Is it daves site

[Shaun_Ashmore]

No not Dave's site but he has come across this company apparently they aren't that good but irrivant of what they do or charge it still is an effective website and easy to buy from.

Just to side step the subject, what is the 1st question a customer asks you when they call?

Shaun

[Paul_Ashworth]

Just to side step the subject, what is the 1st question a customer asks you when they call?


In most cases its can i have a price for, or how much will it be for, Im just ringing round for quotes and wondered how much it would be for XYZ

[JandS]

Just to side step the subject, what is the 1st question a customer asks you when they call?

"Is that the carpet cleaner"

John

[Doctor Carpet (Ret'd)]

"Just to side step the subject, what is the 1st question a customer asks you when they call?"

Like a politician-don't answer the question they have asked.

That leads to a closed conversation. Instead, try something like"May I ask you a few questions first, so that I can give you a more accurate figure? Let's start with an easy one. Where do you live?"

Etc. Etc.

Of course if you never quote on the phone you'll have a different tack again.