[John Kelly]

If you look at most franchise literature it will tell you you need to spend 25% of your turnover on marketing to grow your business and 10% to stand still.

[Mike Osbourne]

Roger's point about time is very valid, it's the trade off that you have to make, but there are 24hrs in a day and most CC probably work around six of them.

The how much you spend figure is an easy route to growth, creativity and balls are harder work but cost a lot less.

When Dave Liahona came to the UK he had no contacts no nothing, he just started knocking on doors telling people they need him to clean their carpets. Ask him what he thinks of fast track, YP and spending money on advertising. 

[mark_roberts]

Most here are focusing on residential work but have you considered door knocking on commercial.

Cost is free and job value is usually 4 times that of the average resdiential job.

Worked for me when I done it.

While you do need to spend money to make money also consider others type of lead generation methods such as, other trades referrals, BNI, chamber of commerce, contracts with letting agents, etc.

Also in a depressed market be careful not to throw money at a market that dosent want to buy regardless of your offers.

Mark

[Ian Gourlay]

Mike O where are you getting coloured paper for £2.80

[craigp]

Yes Mike O, I'd be interested too, cheapest I found is Viking at £3.00 a ream have to phone up and order alot to get that price.

But im looking to get mine printed for me now, Do you not find it a big pain doing it yourself?

[Mike Osbourne]

Craig

I printed 6k both sides took about three hours printing 1000 at a time.

The reason I do it is to test a change side by side. It's cheaper too and I like A4 especially for local paper drops.

[craigp]

Yes the advantage is putting the offers on and dating it to expire in 3 weeks, but after a couple of years im sick of it. Im just not going to put an offer on anymore.

Where is coloured paper 2.80 a ream?

[Mike Osbourne]

Craig

What's your email?

Yes, not as sick as me when the delivery drop doesn't happen and your offer date has 5 days left on it. I thought maybe I can see if this bolsters response-it didn't.

[russell morgan]

i've tried all sorts, yp, yell, local directories, couple of radio ads, and none get many calls coming in, most of my work, id say 60% on average comes from me spending an hour at the end of each day putting about 100 flyers out, and its cheaper than any other form of marketing, as long as you dont mind the leg work!!

[craigp]

Hi Mike

beddy2269@yahoo.co.uk

[Doctor Carpet (Ret'd)]

Anybody know where I can get A4 100gsm or upto 120 gsm in brilliant/florescent yellow paper?