Just going back to the multiple websites thing.
So you have a site for each town within your area but outside your STD code, yes?
I can see that. We advertise in the Wigan & St Helens Thomson Local but because Wigan & St Helens are big rugby rivals no one in St Helens will ring an 01942 (Wigan) phone number because they don't like Wiganers, but won't feel too bad about us today because St Helens just beat us 46 - 10 (swine's)
So, we use an 0800 number but even so get next to nothing from St Helens but if we had a website called carpet-cleaning St Helens we would advertise it how, where?
Simon