Steve,
I get the same regular info and emails regarding cleaning franchaises constantly.
It was tempting when I first started up to go with a franchaise, but the figures didn't add up and I decided to go it alone.
With hindsight I think it was a wise move as we have branched out into many other aspects of cleaning which would probably have been off limits within a franchaise.
It would be interesting to know how many of the members on this forum are part of a franchaise and what they feel are the benefits to them and their customers.
I believe I give all of my customers, domestic and commercial complete satisfaction at a fraction of the price of a franchaise, I didn't have the high initial set up costs, high overheads or 10 - 15% management costs associated with a franchaise and I am able to decide how I want the business to grow.
The only things I feel a franchaise has to offer is it's name and contacts with insurance companies. However in our field I don't think there are any real "household" cleaning names, some people will know SERVICE MASTER, RAINBOW and CHEM DRI but thats about it, whereas everyone seems to know their local cleaners.