GW,The way I read this guy's post its Thomsons who have no concience.
£1600.00 for a 1/4 page advert
Nigel,
Dont worry too much, Thomsons isnt one of the worst books you can go in, but for that kind of money I would expect at least 1/3 page advert in colour.
As long as you get the advert right and it stands out you should be OK.
I have a CC in my area who swears by it, but you never know if he is telling the truth.
Phil