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markpowell

  • Posts: 2279
Marketing via e-mail
« on: February 06, 2008, 05:30:46 pm »
Has anyone ever tried contacting companies, libraries etc using e-mail to explain who you are and what you do?
Have you had any success, i send letters at present but was looking to cut costs.
Mark

lands

Re: Marketing via e-mail
« Reply #1 on: February 06, 2008, 05:44:53 pm »
Tried it a couple of times Mark with no joy. It's effectively spam that gets deleted asap. That said, so many co's do it it must work sometime

Re: Marketing via e-mail
« Reply #2 on: February 06, 2008, 05:45:36 pm »
Funny you should mension that. I was reading an old thread entitled DESPERATE. not sure why LOL

Anyway someone was saying they email companies. emails are generally available and I think if you are local and it's worded well it won't appear like you are spamming.

As it costs nothing but time. I thought it's got to be worth a go.

Mark Roberts

  • Posts: 390
Re: Marketing via e-mail
« Reply #3 on: February 06, 2008, 05:52:19 pm »
Its illegal unless you have there consent or they have opted in to receive it.

There are exemptions if their address was collected in the course of a sale but you must include an opt out address.

Hope that helps.

Re: Marketing via e-mail
« Reply #4 on: February 06, 2008, 06:22:36 pm »
Oh bvggered that idea then

I thought that only applied to joe pulbic, but you can send to a name in a company till the cows come home or they tell you to s0d off.

lands

Re: Marketing via e-mail
« Reply #5 on: February 06, 2008, 06:27:54 pm »
Same applies when you get sales calls. If someone ever says I found your co name on yell.com they are breaking the law and can be fined up to 10% of their annual turnover.

ie you cannot canvass sales material unless you have purchased the info.

Re: Marketing via e-mail
« Reply #6 on: February 06, 2008, 06:41:37 pm »
I'm not up with the times and I think things have changed since I was Headhunting. God knows how they manage it now then.

I thought it was more to do with YP getting shirty and checking that the company are not TPS registered.


heritagecleaning

  • Posts: 713
Re: Marketing via e-mail
« Reply #7 on: February 06, 2008, 09:32:56 pm »
It is NOT ILLEGAL on a business to business basis, only where companies are mailing consumers.

I can't say how it would work for carpet cleaning, but with my office cleaning business I have a 10k a year contract that came from an email.

Cheers


Owen

Ian Gourlay

  • Posts: 5746
Re: Marketing via e-mail
« Reply #8 on: February 07, 2008, 05:06:43 pm »
MY marketing ciompany has a turnover of nil as I am their only customer and do not pay them.

So 10% of Nil is Nil