We all lose customers....some will just moan and say 'I lose customers but do not get more'....some will do something about their situation...I have not canvassed or bought a single customer...all mine come from leaflets and word of mouth (just starting to take off)....it's slow but an average of 2 new customers per week just from leaflets (just orderd another 5k)...now think how many that could be with a combination of leaflets, local rag advertising & canvassing etc, etc?
This whole thing is about attitude.....some people take a few knocks on the chin and lose the will to fight and then some take the knocks....stand up, dust themselves off and start again...
For those who are going through a bad patch and losing customers (we all have them)....re-evalutate the concerns address them and approach those issues from a different angle...There seems to be a certain line that new customers seem to present fewer issues/cancellations that converting exsiting trad customers...I have not had this as I started 'fresh' but lets face it every business needs some new blood....if your having problems with existing customers....seek to replace with new. Just think in 2 years it should be no problem to gain an avg of 1 per week..... = 104 new accounts...without really trying...perhaps a good period to start re-pricing....
Window cleaning is a very simplistic business...but as we all know it is equally easy to let it stagnate and die...
Targets, targets, projections & evaluation:
------------------------------------------------------
We made the decision that if we made our targets this year....we'll go on holiday...In Jan we'll be getting sun burned in Thailand for 3 weeks and diving, diving, diving....after 45 weeks of this year we hit both our monetry and customer base targets....was it an accident...hell no...we made it happen...so I far have put 20k leaflets out....and will continue to re-leaflet area's, streets until I achieve the targets....for 2008/9 & 10...
Each sunday we look at 'George' and evaluate what is happening..ok so I am a bit anal with numbers/percentages....projections, targets...but without it...I would have no real clue as to what is happening and what is not...
Now reading this post back to myself...I think ...it is all just full of 'I' and 'me'....I did this, I did that...well yes it does but it should also say Thanks to all those who do the same...as without it where would we learn from?
So Thanks to everyone for helping the g/f and I sit on a beach in Jan

, we'll be thinking of you all....right!!
Dave.
ps The banks here have said that I should be able to get a mortgage in 2009/10 at the rate this business is growing...whahhhhhhhhey!!