Queue >>> Windowashers!!!

lol
Yes you can go cheap but don't forget that your website is your shop window and if it looks bad it will reflect bady on you and your business.
You may not think you get a lot of work from a website but I think its a very good thing to have for the cost.
Unless you are very good at design,layout, wording etc get a pro to do it for you.
I see far too many WCing websites done on the cheap with bad grammar, spelling mistakes etc.
I havent got one yet coz I am very busy as it is but my next planned move is to get one in the near future and I wont be doing it myself because I am going to use it to target quality clients.