[calmore]

Just going through the file and have an increasing list customers who called for an estimate then didn't call back.

Presumably they either decided that they didn't need it doing or found someone cheaper elsewhere.

Should I make a point of calling people back after a couple of weeks? (So far we have taken the attitude that if they need us they will call us)

Do I mail shot the customers with a 'special offer' after a month or so, to spur them into action?

Do I forget about them and knock them off the database?

[dave401uk]

I allways follw up on quotes a week later,it does bring in the odd booking,offering a dicount could make you look desperate,and always keep them on file,for future mail shots

Dave

[Neil Williams]

My way of thinking is, if you have to chase a potential customer then it will end up riddled with problems.
They'll either want it at the £45 complete house rate, or fail to tell you about the fact they're in the process of painting the walls (minus the dust sheet), or will cancell the job with 24 hours notice.
After 5 years I can now just about tell when the call is from another carpet cleaner trying to find out our prices.
Personally I only want customers who want me.