I don't do this very frequently as we keep looking for new areas we have not covered before. I would say that we leaflet the same area every 12 months by the time we have got our leaflets around everywhere else.
We all know its pot luck with leaflets, and all i can say is to try and make your leaflet all singing and dancing, so they put it away safe, then when the next cheepie leaflet comes a couple of weeks later, the customer bins it and remembers yours.
When i was in staples the one day, the young lad in front of us had just had leaflets made by them, and funnily enough they were carpet cleaning leaflets and i asked him if i could have one.
looking at them, i felt sorry for him because they came across as cheap and nasty and i can only imagine what the customers would think. I am not being horrible here, but obviously i have learn't this over a period of time, and at one point my leaflets were like his.
On the other hand, he might have made a lot of money?
We are buying in another 25000 A5s double sided glossy 130gms for £298 no vat which we will endeavour to get out as quick as we can which i have designed. Hope this is some help to you.
Dave