right just tryed something , put the pump on it said 12.7 then dropped down to 12.0 after 5 min on but then put charger on it went up to 14 should it drop to 12.0
Volt drop could be the issue check connectors and cable for any damage replace any worn or rusted connectors. Also ensure the cables are as short as possible.
Copper cables has resistance factor so the longer the cable the greater the resistance and the greater the volt drop along its length
It is possible the battery is not holding a charge very well, however if it is brand new this seems unlikely.
A leisure battery is designed to release charge over a long gradual period although I would expect to see the battery voltage fall as you describe when the pump first begins to take current and place a load on the battery.
Can I ask the age of the controller? The controls available since November 2012 have a low battery cut of over ride feature.
The flow rate you have is not an issue based on a 100PSI 5.2 Ltr per min pump the pump is pushing approx 3 ltrs a min and drawing 3 - 4 amps
As the pump draws amps the battery voltage will fall.
Are you running a split relay charger? or charging at home.
Also what pump and how old is it?
The Controller continually monitors the battery state if the battery briefly dipped below 11V and then came back up the control would see the dip and report it.