heres my 2 cents

if you are targeting commercial....then image is important.....
if like me you prefer the domestic market, all the customer wants is trust, reliability, and a cleaner that is polite and does a good job....
ok...insurance is common sense... wfp is common sense as its much faster....
am I unprofesional because I dont have a uniform? well... only the customer can answer that...?
but seeing as I get good referals and feedback, I dont believe its an issue.
I have had window cleaners canvass my work and try to undercut....but it rarely works...my customers are loyal, as they know me.....the ones that I never see are happy because I am reliable, ....
if I was targeting commercial however, I would smarten myself up....