[carpetclean]

what is the average cost of leaflet delivery? has anyone sat down and worked out the amount delivered on average an hour, and the cost per hour in payment.
What is the cheapest option?  and please dont say the cheapest option is to  get off my bum and post them myself

[Ian Gourlay]

My costs work out at aprox £40 for solus delivery.

Paying the Min wage. ie hourly rate.


Others pay £30 per thousand


To £60 per thousand.

You can cut costs by having a shared distribution with another trader.

Or promoting another Service that you supply ie Two bites rather than one.

[carpetclean]

thanks ian good guidelines

[BRSL]

Carpet Clean (get off your bum and do them yourself) 

No seriously, just before christmas I had two dops done for me at the cost of £30 per 1000 so had two drops of 5000, not one phone call to this day and this was with a stupid deal as well 

Since then I stoped with that comp but recently recieved there free adds papper with it 5 copies of  same lealet, so you can guess where mine went "not too 10000 houses 

Solus is the way

pay somone C*** to do it for you, a retired person or employmently chalanged or whatever your supposed to call them will deliver around 3000 a week on a part time basses for around £100 if your realy lucky

And you get control of where they go and what day, it's no good dropping them at the same time as the local papper of morning post they will get overlooked, and leave them hanging out of there side of the letter box so they have to pull them out and look at them

hope this helps too
James

[carpetclean]

thanks jamie . all input welcome. thats the thing about leaflets . the cost of getting them done , then the cost of distribution with no guarantee of them being delivered. also the fact  theres people like me who dont read them and put them straight in the bin. as i have 60,000 printed i will have to try at least once!!

[Ian Gourlay]

Michael Halliday Doug Holloway state to acheive leaflet success you have to do them on a regular basis.

You cannot judge results on one distribution.

You need to pick your areas and have  a leaflet distribution method in place.

Solus or No more than three.

Do not put all 60k at once

Say 20k gives  you 20 thousand houses to target on a monthly basis.


When you know the results you can then up or decrease your regular leaflet distribution.

A leaflet delivered to the same house every two weeks is another tactic worth trying.

Several top Direct Marketing companies uses this method.


Leaflets do work if after a period you are not getting results Reveiw your leaflet.

Always check that your leaflets have been delivered.

In the early days go with the person who is delvering for you  If possible?

[carpetclean]

good advice ian i had thought similat tactics thanks

[tonys145]

Hi All,

Very breifly

I pay £28/1000 on a self employed basis. Lineage ad in the local paper will get 6/7 enquiries.

I type out the list of roads that they are to deliver to on a 5 mile radius round my house. The leaflet distributors are each given their own list/area.
They work the hours they want to and call me after they have put the leaflets out.
As i have a copy of the street they have done, i then do a quick check on around 10/15 houses to see if they have the leaflet. Only then do i pay the distributor. Working quite well for me for the last 6 months.

Regards

Tony

[the red carpet]

in answer to your question about how many get delivered per hour 100-130

[venom]

talk to your local postman and pay him cash and his workmates