Like what you're doing with the magazine Lee but these teaser things make me totally disinterested. It's like one of those cheap commercial radio stations promising something special if you only listen that bit longer, turns out to be crap though. Don't lower yourself mate.
On contrary, I know what Lee is doing, which is interesting idea.
Have you ever watched Apple Presentation, when they bring a new I phone or new soft wear or any new product?
If you notice they show you a few clips of what to expect and they say it be expected to come in the next fall .
Keep you in anticipation
clever bit of marketing
So that’s what I believe Lee is doing