This is only my opinion-
Not everyone desires massive growth & exposure, Gardiners might well just be very comfortable with how things already are?
If I were in their shoes, with a national & maybe international general acceptance that they produce & sell the very best water fed poles in the world, at very competitive prices & again, generally accepted as the industries best customer service providers- would I be eager to shell out 10,000 to show off what is already known?

They should be an inspiration to other providers out there!
