Phil
I really don't think it will matter too much as it will almost certainly have become a memory in a matter of months.
People and organisations with considerably more experience, knowledge, qualifications have made efforts to generate interest in some form of organisation for INDEPENDENT carpet cleaners and they failed due to APATHY.
Two highly experienced and highly regarded individuals took a slightly more direct approach to raising the status of c/c's by offering hands on training which was well supported and I believe highly informative to many.
At least they were coming from a qualified ( IICRC mainly ) background and were both proven to be excellent communicators and demonstrators of techniques. They ( as far as I know ) did not put the cart before the horse although they may have had aspirations to add membership to a " group " in order to obtain deals for members in supplies, insurances, etc.
I may be wrong but I think the emergence of tacca has put their plans on the back burner........for now !
Throughout my varied life there have ALWAYS been individuals and companies who caused sole traders grief by offering their goods / services at low prices and caused mutterings among the sole traders who often got together and in some cases FORMED ASSOCIATIONS IN THE HOPE THAT THE PUBLIC WOULD APPRECIATE THE DIFFERENCE ...........unfortunately it has always been the same with the majority of consumers, that PRICE IS KING.
With so many " ripoff " type programmes on TV AND MANY OF THE CON MERCHANTS DISPLAYING LOGOS AND EVEN BEING MEMBERS OF TRADES ASSOCIATIONS the public has little or no trust in such memberships.
There have been and still are a fair number of very successful c/c's on this forum with a huge diversity in MACHINERY, PRODUCT USE, METHODS OF CLEANING AND PRICING.
Some target and win work at the top end of the market, others are happy to work for lower rates but often have higher productivity and earn as much, others beaver away at the lower end , attend all the training and seminars on marketing, use their extensive experience to deliver fantastic value to their customers.
No single approach is, or should be considered " correct "and any attempt to set a standard ( outwith accepted and recognised National/ International is doomed to fail.
I would never claim to be a buddy of Paul Moss or Dave ( Liahona ) but if they offer the kind of experience that improves individuals confidence and abilities I'd suggest they are a better bet.
If P M disagrees with the above or wants me to, I will remove this thread. It's posted as an opinion gleened from being on this forum for 7 or 8 years