Paul Peace, Chairman of The Clean Trust
“As with any major decisions for the organization, change doesn’t come lightly. The executive committee and board of directors worked through a several month process with many name options and taglines to determine what would be the best fit. In the end, we also conducted a general consumer audit to test the name recognition. I believe this is a great jumping off point for the next 40 years of the organization.”
“IICRC has strong visibility within the industry, but name recognition has been hard to establish outside the industry. Registrants are the front line and control the message, although many could not define IICRC. Additionally, the limited consumer awareness that did exist comes from seeing the logo on uniforms and trucks. This new name, The Clean Trust, will expand the marketing opportunities and awareness of the organization – which will make each of our certifications even m
Comment by Ian Gourlay
Is this a good idea. Personally I think it is easy to remember.
People will think a Cleaner I can Trust etc etc.
If my health recovers might even do a course so I am up to date