That title got you looking, actually the programme is called 'make me a million', on c4 on tuesday.
3 millionaires had a team and an idea, and have to try make a million in a year. one of the teams is using her father invention of a dust mite free mattress. the idea is that a blower blows air through the mattress and rids it of mites as they can not live at a low level of humidity.
The system at present is a large machine in the bed base, but they plan to make a smaller unit for the houseuser market. So will it work, or will it sell?
Who cares if they keep going the general public will be aware that their mattress does need cleaning and we should all get more work cleaning mattressses (is that the term for more than one). In the same way that Hoover marketed 'the vac', then suddenly everyone realised carpets do need cleaning.
Just a thought.