I believe any company who sell an item to his customer should make sure that product is in a good working order and if there are problems with the product, they should explain themselves to the customer clearly.
Even if there customers does not understand the working order of that product, the company in question should explain fully to the customer no matter how many times that customer doesn’t understand.
THIS IS WHAT CALL THE WHAA FACTOR.

An excellent example of this is GARDINERS, I believe ALEX has really mastered this unique skill, every time there is a problem with one of his customer or his product he puts it right, specially on this forum, why? Because he know what the value of that customer is to him, specially when the customer comes on this forum and complain on one of Alex’s product, and when he puts it right he will get better publicity .
I see there are lots of companies spend fortune advertising their company but when it comes to customer service, they lack immensely.
Have you seen ALEX- GARDINER advertise on this site with banner ? NO SIR, because he knows the secret and that is the secret what I have just explained.
And GOOD LUCK to him, THE MAN IS A WINNER.
P.S. If I was one of these companies who fit purified system, I would make an educational video and give it to every customer who buy my product, and these days its so cheap to make a video, you can make an excellent video on your smart phone.
