Nope, you've lost me there. Can't see where you're increasing demand in order to raise prices anywhere in that article. PLease explain so that someone as stupid as me can understand.
The purpose is to deal with the situation where part of the country is in drought (E.g. North West Water last year) and a neighbouring area has plenty. At the moment, the result is madness, with some people running short, while people just up the road have plenty to spare. What they want to be able to do is sell water between regions. How that increases demand is beyond me.
As for calling me Mr Onion - gosh, you've got me there - no-one else has made that link before, as I'd hidden it so well by using the same links in my signature on both sites. Now I realise I'm dealing with a real intellectual heavyweight.
Vin