[joe.b]

So ive decided i am going to put out about 30000 leaflets. They are the ones that are made to look like the royal mail card and i am getting a company to drop 20000 and im doing another 10000.
To be honest i am just looking to get peoples opinion on the response i might get, i know its hard to tell but really im just looking for a bit of reassurance 

Thanks

[sf]

Posted 2000  black and white leaflets at start of month got £200 of  work to be done every four weeks.Houses ranging from £3 terraced to £12 4 bed semi, response rate worked out at 1.2%. Over double the expected 0.5% so well happy.Good luck mate

[steve rix]

If you get just a 1% responce can you cope with an extra 300 customers?

[windiewasher]

I think 200 regular custys but very scattered.
Well worth it if combining  with canvassing.

So ive decided i am going to put out about 30000 leaflets. They are the ones that are made to look like the royal mail card and i am getting a company to drop 20000 and im doing another 10000.
To be honest i am just looking to get peoples opinion on the response i might get, i know its hard to tell but really im just looking for a bit of reassurance 

Thanks

[bobby p]

personally i would put out a taster,a few thou only  . the areas you get good results i would then leaflet a second time  a few months later

the area with zilch results i wouldnt bother leafletting there

[Paul Coleman]

Although I've not leafletted in bulk, generally I've found that each leaflet dropped is eventually worth 50p - £1 per year.  This is in smaller quantities though so the average results may be spurious.  Sometimes work will grow very quickly in a small area once people see you working there.  Other times there will be nothing.
For those who doubt my numbers (and I don't present them as being accurate on a larger scale), a 1% conversion rate would be 1 job for 100 leaflets.  If the job is say, £15 x 8 times per year, that would be £120 per year.  So, a bit over £1.  Neighbours may join in once they see you around a few times.  The flip side is that there may be one offs or that there may be no responses to 2 or 300 leaflets.
It can be quite a motivator thinking that each time you drop a leaflet, you've just gained 50p to £1 per year.  Of course, you have to do the cleaning too 

[Perfect Windows]

If you get just a 1% responce can you cope with an extra 300 customers?

This is very important; I have nearly come unstuck with this this summer.

In my experience, you'll get about 25% of your responses in week one, 25% in week 2, 20% in week 3 and the reat dribblign in for months afterwards.  You need to paln how you are going to hit them.  Assume a 0.5% response rate (which is probably typical).  In which case, 30,000 leaflets is going to bring in 35-40 or so customers in week one.  Can you handle the phone calls?  Miss them and you're cutting your chances of them every calling again.  Can you service 35-40 new first cleans coming in for three weeks in a row?  People call because they want them cleaned.  Some delay is fine (and can be good, as it weeds out the once-onlyers) but you need to be prepared.  Can you have them delivered 5,000 a week or does it all go out in a lump?  Plan, plan, plan.

Good luck!