[Ian Gourlay]

From what I have read so far we need to carefuk

Ian R and Andrew B have Contract Cleaning and Window Cleaning arms so is their relitivly low percentage just carpet cleaning

Jason is one of the most experienced people on here and has built at least two companies in diffrent areas in the past, probably more.

I would be interest to know if he is following same fomula as for instance he was in York

Mike H figures could also be confusing as unless he has changed his methods he as blanketed Leaflet Droped for years so our past customers  extracted.

The best I can give you is that my marketing spend is xxxx % of turnover.
and cost of new customers can be  £1 spent £2 back but is usually better that.
I need to spend more but the question is where.

I think if Equipment Companies told the true cost of making living in this business it would put a lot of people off.

iIhave sucessfully put three people off who contacted me this year when I explained what they would need to spend.

[Carpet Dawg]

I dont know what my spend per customer is but my only advertsing was YP (dont really class that as advertising) but i wont be doing that next year! 

[Andrew Briscoe]

just worked out roughly ad spend on carpet cleaning,
and it is 2.4 % of turnover, so inline with overall spend.

this last year will be a lower % as turnover is up 35% from same spend

Andrew

[garry22]

This is an interesting exercise.

I've just done some rough maths and realised I should start sending client newsletters out again.

£ 60.00 on stamps, approximately £ 800 in work more or less each time (and yet I stopped doing it when I got into "proper marketing").

[Jamie Lindsay]

10,000 postcards per month      120
delivery of postcards                  300
website                                          7

who does the delivering and how do you know its landing on doors ?

[The Carpet Cleaning Pro]

I have relocated and have set up from scratch... well new name anyway. I currently spend £20 per week on google adds and it brings in approx £250 per week. I deliver 500 leaflets per week with my wife at at cost of £7.30 for leaflets plus our own time. This is currently bringing in an average of about £400-£500 per week. Now in week 4 and recommendations are coming in aswell (had 9 upto yet).

[Jamie Lindsay]

mick

what is your return on flyer ie 6-500 delivered

and do you put prices on flyers ?

[The Carpet Cleaning Pro]

Return on leaflets is about 6-8 per 500 delivered. I do not put prices on leaflet as I do not have ant prices as such. See website for more details. It works for me... I can keep my charges low as I own all equipment and vehcles outright. No costs apart from my own wages and the usual ...fuel, insurance etc

[Jamie Lindsay]

wow thats a gd return on flyers i dont get anywhere near that 

i get 20-25 per 5000 dnt think flers are tht great

[richy27]

I have spent the same figure on advertising for the last 3 years. And it has consistently found me nearly the exact figure of new customers each year (although I work on value of work )my business turnover has increased by 45 % each year from the previous so while this is occurring I will continue in the same fashion. The increase in turnover is all from rec and repeats.   

[Hilton]

I have relocated and have set up from scratch... well new name anyway. I currently spend £20 per week on google adds and it brings in approx £250 per week. I deliver 500 leaflets per week with my wife at at cost of £7.30 for leaflets plus our own time. This is currently bringing in an average of about £400-£500 per week. Now in week 4 and recommendations are coming in aswell (had 9 upto yet).

Are your above examples/ figures taken on just 4 weeks operation or is this what you have historically achieved before re-launch.

If its over the 4 weeks, then its obviously far too early to make any assumptions on what you might be returning on say 6 months.

If this is your return for on average 3K of sales on a marketing spend of £110.00 per month (4%) then that is a spectacular return of around 96%. If you geared up to just 6% your sales would rise to above 5K per month, these are very manageable figures, I should imagine that before very long you would need another van and operator, if you geared up again You would not need to go out and do any cleaning yourself , just do the marketing sit back and watch it come in.

[derek west]

I have relocated and have set up from scratch... well new name anyway. I currently spend £20 per week on google adds and it brings in approx £250 per week. I deliver 500 leaflets per week with my wife at at cost of £7.30 for leaflets plus our own time. This is currently bringing in an average of about £400-£500 per week. Now in week 4 and recommendations are coming in aswell (had 9 upto yet).

Are your above examples/ figures taken on just 4 weeks operation or is this what you have historically achieved before re-launch.

If its over the 4 weeks, then its obviously far too early to make any assumptions on what you might be returning on say 6 months.

If this is your return for on average 3K of sales on a marketing spend of £110.00 per month (4%) then that is a spectacular return of around 96%. If you geared up to just 6% your sales would rise to above 5K per month, these are very manageable figures, I should imagine that before very long you would need another van and operator, if you geared up again You would not need to go out and do any cleaning yourself , just do the marketing sit back and watch it come in.

exactly hilton, and for that reason, this thread should be taken with a pinch bucket of salt.